The visual style of the maternity package was designed by Reeta Ek. Titled Jonossa mars (Forward, march!), her design was selected in a competition arranged by Kela in 2011 for students of Aalto University's School of Arts, Design and Architecture. One side of the box portrays a family of ducks waddling forward in summertime, while the other side shows them in the winter.
The box that the items included in the maternity package come in can also be used as your baby's first bed.