Kela's cookie policy

Kela is committed to protecting the privacy of the users visiting its websites.

We use cookies to collect user statistics, to analyse the usefulness of our content, and to target communications to specific groups of customers. Cookies are small text files containing information which are stored by the user’s browser and which collect information about visits to the kela.fi website or to our e-service, which requires users to sign in. Our website uses various types of cookies. For some of them, you are asked for your consent in a banner displayed on your first visit to the website. You can change your cookie preferences at any time.

 

You can block cookies or delete previously stored cookies in your browser’s settings. Deleting cookies will not make it more difficult to use the Kela.fi website However, cookies must be enabled for you to sign in to Kela’s e-service for example to apply for benefits. When cookies are enabled we also collect anonymous statistical data with Piwik Pro.

Kela cannot identify individual users on the basis of the data collected. The statistical data collected on our website or e-services is not linked to any other user information. Kela will never use data collected by means of cookies for example for purposes of automating the process of reviewing applications. The data collected therefore does not affect the protections that visitors to the website enjoy under the law.

In addition to the cookies described here, you can give permission to use your device’s location for various location-based functions (such as the route planner) in the customer service locator.

Performance and statistical cookies: Always enabled by default

We use performance and statistical cookies to ensure that our website works as intended and to collect statistical data to help us improve the site. These cookies are always enabled on the kela.fi website, on benefit calculators and on the e-service, which requires users to sign in.

These cookies are always active and users are not asked for their consent. They are required to log in to Kela’s e-service for example to apply for benefits. They are session cookies, which means that they are deleted automatically when you close the browser. You can block cookies in your browser’s settings.

We use Piwik Pro for web analytics. We collect statistical data for example on:

  • the number of visitors to the website
  • types of devices used to access the website
  • the online address from which users access the website
  • the individual pages visited.

The data collected for use in Piwik Pro is anonymous and not linked to specific individuals. The data is anonymised in the manner required by the EU’s General Data Protection Regulation. The last two segments in IP addresses are deleted, and location data are reviewed at a general level only Because user data is anonymised, it cannot be used as personal data and cannot be associated with a specific individual even if linked to data from other sources. Re-identification is thus prevented. Users cannot be identified on the basis of their IP address or location. Fingerprint authentication is disabled as well.

Data collected for use in Piwik Pro is not matched with e-service log-in data or any other data we use which allows the identification of individual users.

The cookies relevant to Piwik Pro are first-party cookies, which means that the data is property of and only usable by Kela. The data is stored in a system operated by Kela’s contractual partner Fujitsu. The data collected in Piwik Pro is stored for a maximum three years. More information on how Piwik Pro uses cookies.

Statistical tracking of content related to the Your Europe portal

Kela's website is part of the European Commission’s Your Europe portal. Your Europe offers citizens and companies of EU member states easy access to member state information, procedures, and assistance and problem-solving services.

User statistics on the pages linked to the Your Europe portal are collected with the Matomo analytics tool. In addition to the page URL, the data collected includes the number of users, their country of origin, and the device used to access the page. The data is anonymous and not linked to individual persons. The data is available only to Kela, the European Commission and the national coordinators named in the Regulation. The data is stored in the European Commission’s data warehouse for a maximum three years, after which it is deleted automatically. The collection of user data is part of the process of monitoring the implementation of the Regulation (EU) 2018/1724 establishing a single digital gateway.

The following pages on our website are linked to the Your Europe portal:

Cookies used for content development: Not used in the e-services

We analyse the usefulness of the content on this website by collecting user feedback on the individual pages with React & Share. These cookies must be allowed in order to provide feedback on a specific page. They are not used on benefit calculators and on the e-service, which requires users to sign in.

The cookies relevant to React & Share are first-party cookies, which means that the data is property of and only usable by Kela. The data cannot be used by or released to third parties. More information on how React & Share uses cookies.

Cookies used for targeted communications: Not used in the e-services

Cookies help us to target communications to specific groups of users about services and benefits which are likely to be relevant to them. For example, users may encounter advertising on social media which is based on earlier visits to www.kela.fi. 

Cookies used for targeted communications are not used on benefit calculators and on the e-service, which requires users to sign in.

Cookies used for targeted communications are also not used on pages dealing with topics of a sensitive nature such as disability benefits, social assistance, sickness and incapacity for work, or the reimbursement of medicine expenses. Even if a user should agree to the use of cookies for targeted communications, their visits to the pages in question are not followed. Also, no information about such visits is made available to Kela’s advertising partners. Kela or its advertising partners do not target advertising based on visits to the above mentioned pages.

Cookies used for targeted communications are third-party cookies. Third parties include advertising technology vendors and social media platforms.  Our partners for targeted communications are Facebook, Twitter, Adform, Google and MediaMath. Our partners may collect data on www.kela.fi for targeted advertising purposes. In that case, data may be transferred outside the EU/EEA area.

Certain service providers contracted by Kela (such as communications agencies) may have access to data created in connection with visits to the kela.fi website. These service providers may use the data only as appropriate to Kela’s requirements.

Kela seeks to ensure by contractual means that the partners and service providers handle the information in accordance with the prevailing legislation.

See below for the terms and conditions which apply to the use of third-party cookies: 

Google Tag Manager (GTM)

Facebook

  • Purpose of use: To personalise, implement and analyse marketing messages in order to display the kind of messages that users are most likely to find interesting.
  • Data retention period: 90 days
  • More information on how Facebook uses cookies.
  • Facebook may match a cookie related to a visit to the kela.fi website to a specific Facebook user who has a Facebook account.

Twitter

  • Purpose of use: To personalise, implement and analyse marketing messages in order to display the kind of messages that users are most likely to find interesting.
  • Data retention period: 30 days
  • More information on how Twitter uses cookies.

Adform   

MediaMath    

  • Purpose of use: To personalise, implement and analyse marketing messages in order to display the kind of messages that users are most likely to find interesting.
  • Data retention period: 13 months
  • More information on how MediaMath uses cookies.

Not all of the advertising deployed by Kela is targeted on the basis of previous visits to the www.kela.fi website. For example, an advertisement about the study grant may be displayed also to users who have never visited the kela.fi website.

Cookies help us tell you about benefits and services that could be important to you. Here are five examples. 1. You’re accepted to a school and go online to find information about financial aid for students. You click on an ad which takes you directly to the relevant page on www.kela.fi that has information about how to apply for financial aid. 2. When you arrive at www.kela.fi, cookies help to identify the browser you’re using. This allows us to send you updates and reminders about benefits and services available to students (mainly in Finnish and Swedish). You decide to file an application later and leave www.kela.fi 3. You sign in to Facebook. Mixed with other content, you see a link pointing to an article on Elämässä.fi that discusses the maximum amount that students can earn without it affecting their financial aid. 4. While visiting the website of your local newspaper, you see an ad banner recommending you to apply for financial aid online and reminding that you can take a picture with your phone of any supporting documents you wish to attach to your application. 5. On Instagram, you come across a five-item list with details on how to apply for housing benefits if you have a roommate.